> For the complete documentation index, see [llms.txt](https://docs.mailtrap.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.mailtrap.io/getting-started/email-marketing.md).

# Email Marketing

Make sure you've added and [verified a domain](/email-api-smtp/setup/sending-domain.md), or you won't be able to send a campaign.

### How to set up and send a campaign

{% @arcade/embed url="<https://app.arcade.software/share/K6tN0H7X2QFnrfLcQeTq>" flowId="K6tN0H7X2QFnrfLcQeTq" %}

{% stepper %}
{% step %}
Go to **Email Marketing** and click **Create New Campaign**.
{% endstep %}

{% step %}
Choose a domain from the **Select domain** dropdown, then set the **Campaign name**, **Subject**, and **From** email address. Optionally, set the From name, Reply-To name, and Reply-To email. If you have only one domain, no need to choose anything, it's selected for you by default. Click **Continue**.
{% endstep %}

{% step %}
You'll be taken to the Design step, where you can choose between Drag & Drop and HTML editors. If you have templates stored, you'll see them here. You can use them in your campaigns. Read more about creating templates [here](https://github.com/mailtrap/mailtrap-docs/blob/main/documentation/email-api-smtp/email-templates.md).
{% endstep %}

{% step %}
Create your campaign design, click **Save**, and then **Continue**.

{% hint style="info" %}
Instead of continuing to the next step, you can click **Send Test** to send a test to one email address to check the design in your email client or click **Finish Later** to return to the campaign **Details**, where you can change any of the parameters you set in previous steps.
{% endhint %}
{% endstep %}

{% step %}
If you've already imported your contacts, select your audience by including or excluding specific lists. Then, click **Confirm Audience**.

{% hint style="success" %}
With **Including** and **Excluding** features, you can easily send campaigns to specific audience groups only.
{% endhint %}

{% hint style="warning" %}
If you didn't upload your contacts before creating a campaign, you'll be prompted to import contacts at this stage. Simply click **Import Contacts** and follow the steps ([refer to this section](https://github.com/mailtrap/mailtrap-docs/blob/main/documentation/email-marketing/contacts.md#how-to-upload-contacts-nag8y) in our Contacts guide for more details). **Important**: you should create Fields beforehand to be able to assign variables to the fields (map fields) when importing contacts.
{% endhint %}
{% endstep %}

{% step %}
Choose whether to send all emails **at once** or send them **gradually (throttling)** by setting how many emails are sent per hour. For more details, refer to the [email throttling guide.](https://docs.mailtrap.io/email-marketing/campaigns/email-throttling)
{% endstep %}

{% step %}
At this point, you can click **Send Test** to send a test email to one email address, choose **Send now** to send the campaign immediately, or select **Schedule campaign** to send it at a specific date and time.

{% hint style="info" %}
To schedule the campaign, click **Schedule Campaign**, select the date, and choose the time. Then, confirm the action by clicking **Schedule Sending**.
{% endhint %}
{% endstep %}
{% endstepper %}

### What's next?

Once your campaign has been sent, you can check the campaign deliverability data and stats. Here's how to do it:

{% stepper %}
{% step %}
Click **Email Marketing** in the left navigation panel, and you'll have a quick preview of all the campaign data. If we're still collecting the data, you'll be notified accordingly.

<div align="left" data-with-frame="true"><figure><img src="/files/clbn09kZ5Y7tkGnx6ydo" alt="Campaign sent confirmation messages" width="563"><figcaption></figcaption></figure></div>
{% endstep %}

{% step %}
If you want more details for a particular campaign, click the campaign name, then select the **Reports** tab, where you'll see the full [Statistics report](/email-marketing/campaigns/statistics.md).

<div align="left" data-with-frame="true"><figure><img src="/files/YquFgt0KRcI3GrqBuk5a" alt="Campaign statistics report showing delivery rates, opens, clicks, and mailbox provider breakdown" width="563"><figcaption></figcaption></figure></div>
{% endstep %}
{% endstepper %}


---

# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.

## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
GET https://docs.mailtrap.io/getting-started/email-marketing.md?ask=<question>&goal=<endgoal>
```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.

The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.