Stats
Mailtrap provides statistics for you to track the most important email marketing metrics.
In your campaign dashboard, you can find:
Feature applies to UI-launched campaigns only, not emails sent using the transactional or bulk stream
Campaign Stats
In the Reports tab, you can see the following campaign statistics:
Sent – Emails attempted to be sent to recipients, including those that may have bounced or not yet been delivered.
Delivered – Emails delivered to the recipient’s mailbox provider.
Opened – Percentage of emails opened at least once.
Clicked – Percentage of emails where a recipient clicked any link.
Bounced – Percentage of emails rejected by mailbox providers.
Spam complaints – Percentage of emails recipients reported as spam.
Unsubscribed – Percentage of recipients that unsubscribed from your campaign.
By default, the Charts Overview shows data based on hourly sends, but you can also view it by daily totals.
Recipients stats
In the Recipients tab, you can see how your campaign is performing for each recipient.
The individual stats are shown in a list, as opposed to a chart, and you can filter the recipients by email, number of clicks or opens, and events (i.e., delivered, unsubscribed, etc.)
You can also export the stats in a .csv file by clicking on the Download Recipients Report button.
Clicks stats
In the Clicks tab, you can keep track of the performance of your links, more specifically:
Clicks – Number of emails where a recipient clicked any link.
% of total clicks – The percentage of all campaign clicks that this link received.
Unique clicks – Number of unique recipients who clicked this link at least once. Each recipient is counted only once.
% of unique clicks – The percentage of all campaign clicks that came from unique users for this link.
Mailbox providers stats
Finally, you can go to the Mailbox Providers Stats and see how your campaign is performing with different Mailbox Providers, such as Google, Yahoo, Outlook, Apple Mail, and others.
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