FAQs

Find quick answers to common questions about Mailtrap Email Marketing, including campaign creation, contact management, analytics, and more.

General Questions

What is Mailtrap Email Marketing?

Mailtrap Email Marketing is a complete solution for creating, sending, and tracking email campaigns. It includes a drag-and-drop editor, contact management, automation tools, and detailed analytics.

How is Email Marketing different from Email API/SMTP?

Email Marketing is designed for bulk promotional emails with built-in campaign tools, while Email API/SMTP is for transactional emails like password resets. Email Marketing includes visual editors, contact management, and campaign analytics.

Campaign Creation

Do I need coding skills to create campaigns?

No! Our drag-and-drop editor requires no coding. However, we also offer an HTML editor for those who prefer to code their emails.

Can I use my own HTML templates?

Yes, you can import your own HTML templates or create them from scratch using our HTML editor. Templates can be saved and reused across campaigns.

How do I personalize emails?

Use merge tags in your content:

Hi {{first_name}},

Thank you for being a {{customer_type}} customer for {{years_active}} years!

These will be replaced with actual contact data when sent.

Contact Management

How do I import contacts?

You can import contacts via:

1. CSV Upload: Upload a CSV file with contact data

2. Copy/Paste: Paste contact list directly

3. API: Import programmatically

4. Integrations: Sync from CRM or e-commerce platforms using our Zapier, Make.com, n8n integrations.

Can I export my contacts?

Yes, you can export contacts anytime as CSV including all custom fields and engagement data. This ensures data portability and GDPR compliance.

What happens to unsubscribed contacts?

Unsubscribed contacts:

• Remain in your account for record-keeping

• Cannot receive campaigns

• Count toward your plan limits

Sending & Delivery

Why do I need to verify my domain?

Domain verification:

• Proves you own the domain

• Improves deliverability

• Required for sending campaigns

• Enables DKIM and SPF authentication

• Reduces spam classification

What are typical open rates?

Industry averages:

• B2B: 21-23%

• E-commerce: 15-18%

• Non-profit: 25-28%

• Media: 20-22%

Your rates depend on list quality, content relevance, and sending practices.

How can I improve deliverability?

Best practices:

1. Verify your domain properly

2. Use double opt-in

3. Clean your list regularly

4. Maintain consistent sending

5. Avoid spam trigger words

6. Include unsubscribe links

7. Monitor engagement metrics

Check our Deliverability Guide for more info.

Can I send to purchased lists?

No. Sending to purchased lists:

• Violates our Terms of Service

• Results in high bounce/spam rates

• Can lead to account suspension

• Damages sender reputation Only send to contacts who explicitly opted in.

Analytics & Reporting

When will I see campaign statistics?

• Delivery stats: Within 5 minutes

• Opens: Real-time as they happen

• Clicks: Real-time tracking

• Unsubscribes: Immediate

• Full report: 24-48 hours for completion

How is open rate tracked?

Open tracking works via a tiny, invisible image (pixel) in the email. When the image loads, we record an open. Note that:

• Some clients block images (undercounts opens)

• Privacy features may affect accuracy

Compliance & Legal

Is Mailtrap GDPR compliant?

Yes, we are fully GDPR compliant:

• Data processing agreements available

• Data portability features

• Right to deletion support

What's required in email footers?

Legal requirements:

• Physical mailing address

• Unsubscribe link

• Company identification

• Clear sender information

We automatically add these if missing.

How are unsubscribes handled?

Unsubscribe process:

1. One-click unsubscribe link in every email

2. Immediate processing (within seconds)

3. Confirmation page shown

4. Contact moved to suppression list

Billing & Account

Can I change plans anytime?

Yes, you can:

• Upgrade instantly

• Downgrade at end of billing cycle

• Switch between monthly/annual

• Cancel anytime

• No long-term contracts required

Do unused emails roll over?

No, monthly email quotas don't roll over. However:

• Additional emails counted as overage

• Upgrade anytime for more capacity