FAQs
Find quick answers to common questions about Mailtrap Email Marketing, including campaign creation, contact management, analytics, and more.
General Questions
What is Mailtrap Email Marketing?
Mailtrap Email Marketing is a complete solution for creating, sending, and tracking email campaigns. It includes a drag-and-drop editor, contact management, automation tools, and detailed analytics.
How is Email Marketing different from Email API/SMTP?
Email Marketing is designed for bulk promotional emails with built-in campaign tools, while Email API/SMTP is for transactional emails like password resets. Email Marketing includes visual editors, contact management, and campaign analytics.
Campaign Creation
Do I need coding skills to create campaigns?
No! Our drag-and-drop editor requires no coding. However, we also offer an HTML editor for those who prefer to code their emails.
Can I use my own HTML templates?
Yes, you can import your own HTML templates or create them from scratch using our HTML editor. Templates can be saved and reused across campaigns.
How do I personalize emails?
Use merge tags in your content:
These will be replaced with actual contact data when sent.
Contact Management
How do I import contacts?
You can import contacts via:
CSV Upload: Upload a CSV file with contact data
Copy/Paste: Paste contact list directly
API: Import programmatically
Integrations: Sync from CRM or e-commerce platforms using our Zapier, Make.com, n8n integrations.
Can I export my contacts?
Yes, you can export contacts anytime as CSV including all custom fields and engagement data. This ensures data portability and GDPR compliance.
What happens to unsubscribed contacts?
Unsubscribed contacts:
Remain in your account for record-keeping
Cannot receive campaigns
Count toward your plan limits
Sending & Delivery
Why do I need to verify my domain?
Domain verification:
Proves you own the domain
Improves deliverability
Required for sending campaigns
Enables DKIM and SPF authentication
Reduces spam classification
What are typical open rates?
Industry averages:
B2B: 21-23%
E-commerce: 15-18%
Non-profit: 25-28%
Media: 20-22%
Your rates depend on list quality, content relevance, and sending practices.
How can I improve deliverability?
Best practices:
Verify your domain properly
Use double opt-in
Clean your list regularly
Maintain consistent sending
Avoid spam trigger words
Include unsubscribe links
Monitor engagement metrics
Check our Deliverability Guide for more info.
Can I send to purchased lists?
No. Sending to purchased lists:
Violates our Terms of Service
Results in high bounce/spam rates
Can lead to account suspension
Damages sender reputation Only send to contacts who explicitly opted in.
Analytics & Reporting
When will I see campaign statistics?
Delivery stats: Within 5 minutes
Opens: Real-time as they happen
Clicks: Real-time tracking
Unsubscribes: Immediate
Full report: 24-48 hours for completion
How is open rate tracked?
Open tracking works via a tiny, invisible image (pixel) in the email. When the image loads, we record an open. Note that:
Some clients block images (undercounts opens)
Privacy features may affect accuracy
Compliance & Legal
Is Mailtrap GDPR compliant?
Yes, we are fully GDPR compliant:
Data processing agreements available
Data portability features
Right to deletion support
What's required in email footers?
Legal requirements:
Physical mailing address
Unsubscribe link
Company identification
Clear sender information
We automatically add these if missing.
How are unsubscribes handled?
Unsubscribe process:
One-click unsubscribe link in every email
Immediate processing (within seconds)
Confirmation page shown
Contact moved to suppression list
Billing & Account
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