Automated Domain Reputation Monitoring
Domain Reputation Monitoring is an automated feature that continuously monitors the health of your sending domains. It helps detect early warning signs that may impact your email deliverability, allowing you to address potential issues before they affect your inbox placement.
Instead of manually checking multiple tools, Domain Reputation Monitoring provides a centralized view of your domain reputation and highlights risks in real time.
Why it matters
Domain reputation directly affects whether your emails reach recipients' inboxes or spam folders.
With Domain Reputation Monitoring, you can:
Detect deliverability issues early
Identify potential root causes faster
Take action before deliverability declines
Reduce manual investigation across multiple tools
What is monitored
The system continuously monitors multiple areas that affect your domain's deliverability and security. All checks are organized into dedicated sections within the dashboard.
Each monitored metric is assigned one of the following statuses:
OK (green) - Everything is working correctly.
Warning (orange) - Something requires your attention.
Critical (red) - An issue that may significantly impact deliverability or security.
No status (gray) - The metric cannot be evaluated due to insufficient data or because monitoring is unavailable.
This allows you to quickly identify where problems exist and prioritize the most critical issues.
To find Reputation Monitoring Dashboard, navigate to Domains → Reputation Monitoring.
1. Sending Overview
The Sending Overview section provides a high-level view of your email performance.
It includes metrics such as:
Delivered emails
Open rate
Click rate
Bounces and critical bounces
Unsubscribes
Spam complaints and spam reporters
For each metric, you can view:
Total volume
Rate (percentage)
Benchmark (expected healthy range)
Trend over time
You can also filter data by:
Sending stream (for example, transactional, bulk, or campaigns)
Mailbox provider (such as Google, Yahoo, Outlook, or Office 365)
This makes it easier to identify performance drops and unusual trends.
2. Bounce Categories
The Bounce Categories section breaks down bounced emails by failure type.
Examples include:
General failures
Timeouts
Greylisting
Transient failures
Verification failures
Bad sender issues
For each category, you can monitor:
Volume
Rate
Trend over time
Data can also be filtered by:
Sending stream
Mailbox provider
This helps you identify which types of delivery failures are increasing and where they originate.
3. Google Postmaster Data
If Google Postmaster is integrated, this section provides Gmail-specific deliverability insights, including:
Domain reputation status (for example, High)
Spam reported rate
Deliverability error trends over time
These insights help diagnose issues affecting Gmail inbox placement.
4. Domain Setup Status
The Domain Setup Status section verifies your domain's technical configuration.
It includes checks for:
Domain verification status
Dedicated IP assignments
DNS records, including:
DKIM
DMARC
Domain tracking
MX records
A records
Tracking configuration, including:
Open tracking
Click tracking
Custom tracking domain
Each item is evaluated individually, making it easier to detect configuration issues that could affect deliverability or tracking.
5. Security & Abuse Monitoring
The Security & Abuse Monitoring section monitors potential security threats and unusual activity.
It includes:
Email abuse detection
Sending volume spikes
Unusual recipient growth
Web application protection
Web form abuse
ENV file exposure
SMTP cracking attempts
Google Web Risk signals
Malware detection
Phishing and social engineering
Advanced phishing detection
Unwanted software detection
This helps protect your domain against misuse and external threats.
6. Blocklist Monitor
The Blocklist Monitor checks whether your domain appears on known email blocklists.
It displays:
Detected listings
Affected blocklist providers
Status (Warning or Critical)
Because blocklist listings can significantly impact email deliverability, this section helps you quickly identify issues that require immediate attention.
Summary
Together, these monitoring categories provide a complete view of your domain health, including:
Performance (Sending Overview)
Deliverability (Bounce Categories and Google Postmaster)
Technical configuration (Domain Setup Status)
Security (Security & Abuse Monitoring)
External reputation (Blocklist Monitor)
Instead of guessing what caused a deliverability issue, Domain Reputation Monitoring provides a structured view of your domain's health so you can identify problems and take action more quickly.
How to access the data
Domain Reputation Monitoring is available from the Domains menu.
Dashboard
All monitoring insights are available from a dedicated dashboard.
By default, the dashboard displays data for the last 48 hours, with options to switch to:
Last 24 hours
Last 7 days
Last 14 days
The dashboard highlights:
Healthy metrics
Warnings
Critical issues requiring immediate attention
Data availability requirements
To display monitoring data or trigger notifications, your domain must send at least 1,000 emails per week.
If this threshold is not met:
Dashboard insights won't be displayed.
Email notifications won't be sent.
This ensures that insights and alerts are based on statistically meaningful data.
Reputation Alerts
You can configure Reputation Alerts, automated email notifications that help you stay informed about changes to your domain reputation.
Two notification types are available:
Health Status Weekly, a digest that includes overall domain status, warnings, positive trends
Critical Alerts, immediate notifications when serious risks are detected.
Plan availability
Domain Reputation Monitoring is available on:
Business and Enterprise Email API/SMTP plans
Pro Email Marketing plans
Each subscription includes full monitoring for up to 50 domains.
Full monitoring includes:
Dashboard
All monitoring categories
Email notifications
More than 50 domains?
If your subscription includes more than 50 domains:
You can choose which domains receive full monitoring.
Domains outside the selected 50 receive limited monitoring (sending statistics only).
Additional fully monitored domains can be added through a paid add-on.
When upgrading to Enterprise, the system automatically selects the 50 highest-volume sending domains for full monitoring. You can change this selection at any time.
Other plans
Lower-tier plans include limited monitoring consisting of:
Sending statistics
Per-stream and mailbox-provider views
Basic dashboard
Email notifications based on sending statistics
The following features are not available:
Bounce Categories
Blocklist Monitor
Google Postmaster integration
Advanced risk signals
Domain Health Status
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